AI Concierge App for Social Planning & Event Coordination

Between coordinating people, managing invites, handling last-minute changes, and keeping everyone in the loop, the process quickly becomes scattered across multiple apps and conversations. This case study explores how we built an AI-powered social planning concierge that acts like a personal event assistant. From creating events and sending invitations to managing group communication across multiple channels, the platform brings everything into a single, intelligent workflow. By combining conversational AI with real-time coordination and multi-channel communication, the solution simplifies how users plan and manage social gatherings without the usual back-and-forth.

hey-benson-casestudy
Team Size
5 People

BA | UI/UX Designer | Developers | Backend Developers | QA | Project Manager

ABOUT CLIENT
Steve Miller

INDUSTRY : Social Networking & Event Management

TIMELINE
6 MONTHS

DESIGN TO DEVELOPMENT

The Results

3 Channels

Delivered invitations via SMS, email, and in-app notifications for consistent, multi-channel communication.

3 RSVP Options

Simplified responses with Yes, No, or Maybe to streamline guest coordination and reduce confusion.

100% Cross-Platform

Accessible across iOS, Android, and Web for seamless event management on any device.

1 Unified App

Combined event creation, guest management, and communication into one AI-powered platform.

Challenges the Client Solved Through the AI Social Planning Concierge

01/06

Before building the platform, the client wanted to simplify how people organize events, but existing workflows were fragmented, manual, and inefficient.

Fragmented Event Planning Across Multiple Channels

Users relied on a mix of messaging apps, emails, and calendars to plan events. This led to scattered communication, missed updates, and confusion around final plans.

Manual Coordination of Invitations and Responses

Sending invites, tracking RSVPs, and following up with participants required constant manual effort, especially for group events.

Inconsistent Communication During Plan Changes

Any update in event details had to be manually communicated across platforms, increasing the chances of miscommunication or missed information.

No Centralized Event Intelligence

There was no unified system capable of understanding context, managing conversations, and proactively assisting users throughout the event lifecycle.

How an AI-Powered Social Planning App Solved the Client’s Challenges

02/06

To address these gaps, we designed and developed an AI concierge that manages the entire event lifecycle through a single conversational interface.

AI-Driven Event Creation

Users can initiate events through simple prompts, and the system intelligently structures event details such as date, time, and participants without requiring manual setup.

Multi-Channel Communication Orchestration

The platform integrates chat, email, and SMS to send invitations and updates, ensuring all participants stay informed regardless of their preferred communication channel.

Automated RSVP & Guest Management

The system tracks responses dynamically, updates guest lists in real time, and eliminates the need for manual follow-ups.

Context-Aware Conversational Assistant

The AI understands ongoing conversations and event context, allowing it to send reminders, updates, and responses without repetitive user input.

The Results

03/06

After deployment, the AI concierge streamlined the entire event planning lifecycle, from creation to communication and guest coordination. By eliminating the need for multiple tools and manual follow-ups, the platform introduced a more structured and efficient way to manage social events. The following metrics highlight the core capabilities enabled by its AI-driven coordination and multi-channel communication system.

3 Channels

Invitation delivery streamlined across SMS, Email, and in-app notifications, ensuring consistent communication across all user touchpoints.

3 RSVP Options

Flexible response system (Yes, No, Maybe) simplified guest coordination and improved clarity for event organizers.

100% Cross-Platform

Delivered a seamless experience across iOS, Android, and Web, enabling users to plan and manage events from any device.

1 Unified App

Consolidated event creation, guest management, and communication into a single AI-powered platform, eliminating the need for multiple tools.

The Technology That Enabled High-Impact Project Outcomes

04/06

Behind the seamless experience of the AI social planning concierge is a robust tech stack designed for real-time coordination and scalability.

React Native

Enabled cross-platform mobile app development with a consistent and responsive user experience.

Node.js

Handled backend logic, event orchestration, and real-time communication workflows efficiently.

Python

Powered conversational intelligence and context-aware AI interactions.

Twilio APIs

Enabled SMS-based invitations and real-time notifications for event updates.

AWS Cloud Infrastructure

Ensured scalability, reliability, and real-time data processing for dynamic event management.

The Actions That Turned the Project into Success

05/06

Delivering a real-time AI concierge required careful alignment of user experience, communication logic, and backend intelligence.

Designing the End-to-End Event Journey

We mapped the complete lifecycle, from event creation to post-event communication, ensuring a seamless and intuitive user experience.

Building Multi-Channel Communication Logic

Developed a unified system that synchronizes messages across chat, email, and SMS without duplication or delays.

Implementing Context-Aware AI Interactions

The AI was trained to understand event context, enabling it to manage conversations, send reminders, and respond intelligently.

Real-Time Data Synchronization

Built a backend system that ensures all updates, responses, and changes are reflected instantly across all participants.

Continuous Testing & Iteration

Frequent feedback cycles helped refine communication timing, tone, and system responsiveness to match real-world usage.

People Behind the Success

06/06

Lilit Davtyan

Lilit Davtyan

Brian W. Mead

Brian W. Mead

Sean Hynes

Sean Hynes

Dave Caplis

Dave Caplis

Micheal Kipp

Micheal Kipp

Joe Gonzalez

Joe Gonzalez

Hemant Sharma

Hemant Sharma

Shakti Raj

Shakti Raj

Avinash

Avinash

Apporva Verma

Apporva Verma

Sanjeev Verma

Sanjeev Verma