Request a Quote


eCommerce Marketplace for Buying and Selling Seafood and Pets

Visit Website



The Challenge

With about 24 million eCommerce stores up and running on the web, it is apparent that the eCommerce business model is on the rise in present times. From a business perspective, online stores are great for customer engagement and generating a steady revenue stream. With an established experience in the retail market, the client approached Biz4Group with an objective to leverage the market opportunities in the eCommerce domain. The client wanted to create a multi-vendor platform to help the end-customers purchase fishes and pets via a simple yet easy-to-use online channel.


Project Highlights

  • “Shop as guest” feature for quick and easy checkout.

  • Smart search with product auto-suggest.

  • “Find nearby brokers” to help with bulk purchase of items.

  • Find nearby pet stores.

  • In-stock notification alerts the user when his/her favorite product is available to purchase.


Designed and developed to act as a bridge between seafood enthusiasts and sellers, the end result was an innovative eCommerce marketplace that simplifies the buying and selling of fishes, invertebrates, sea plants, and reptiles. Customers get an intuitive yet easy-to-use UI that guides them through the selection and purchase of their favorite fish. The platform also helps find nearby brokers and pet stores.

Buyers can switch to a seller account at any point in time and start listing down their offerings for sale. There are various membership plans that a seller can choose from, depending upon his sale volume.

Creative Designs

Technical Architecture

Leader Of The Effort

Sanjeev Verma

Exp: 20+ Years

Subject Matter Expert

Sanjeev Verma has been actively conceptualizing and creating software solutions for the past 20 years in the IT domain. He has worked on technical leadership positions with Marriott Vacations, Disney, MasterCard, Statefarm, and Oracle. He has been a key player in developing, implementing, and monitoring Digital Solutions ranging from IoT solutions & products, Mobile and Web Development, and Digital Marketing to Full Stack Development and CMS solutions.

Why Biz4Group

How We Work As Trusted Advisors?

At Biz4Group, we do whatever it takes to make a product successful. We are not order takers, rather our highly experienced team of subject matter experts and seasoned developers work with you to deliver added value each time.

How Quality Helps

By providing exemplary code quality, we ensure your product supersedes customer expectation with amazing UX, better usability and easy interface. This increases user engagement and overall productivity


We keep supporting your product forever with offerings like post-delivery consultation, continuous server monitoring and DB clean up. We provide cost effective, custom support plans as per business needs.

Going Above & Beyond

Business Benefits

  • The developed platform has received a great response from the target region.

  • The client was able to scale up his business beyond his existing network of customers and vendors.

  • Major cost-saving due to easy inventory, orders, and payment management.

  • The platform increased the client’s order processing capacity by up to 28% in the first week of launch.

  • The platform recorded an amazing Upsell and repurchase ratio.

Why We Use Reusable Technical Components

  • Efficiency: Reusable components help us save development efforts and deploy the application faster and for less cost.

  • Consistency: With the primary functions being consistent, we get greater control and scalability of the app.

  • Proven Codebase: Various developers have used the code many times, making the functionality already proven in the field.


  • Code reusability helps us develop a cost effective product creating a win-win situation in terms of timeline and total cost.


  • Best-in-class coding practices and stringent QA review ensure top-notch Performance, Efficiency, Security, Robustness, Portability, & Maintainability of your business application.

Development Life Cycle

Tech Stack

Client Testimonial

"Worked With Shefali building a full stack multi vendor e-com platform. Communication is great, easy to get a hold of the team and relay what is needed. Will continue working with Shefali and Bi4group in building out the platform. Project finished on budget and site was built out on time despite global pandemic issues."

Jared, Tank Broker