eCommerce Marketplace for Buying and Selling Seafood and Pets



The Challenge

With about 24 million eCommerce stores up and running on the web, it is apparent that the eCommerce business model is on the rise in present times. From a business perspective, online stores are great for customer engagement and generating a steady revenue stream. With an established experience in the retail market, the client approached Biz4Group with an objective to leverage the market opportunities in the eCommerce domain. The client wanted to create a multi-vendor platform to help the end-customers purchase fishes and pets via a simple yet easy-to-use online channel.


Project Highlights

  • “Shop as guest” feature for quick and easy checkout.

  • Smart search with product auto-suggest.

  • “Find nearby brokers” to help with bulk purchase of items.

  • Find nearby pet stores.

  • In-stock notification alerts the user when his/her favorite product is available to purchase.


Designed and developed to act as a bridge between seafood enthusiasts and sellers, the end result was an innovative eCommerce marketplace that simplifies the buying and selling of fishes, invertebrates, sea plants, and reptiles. Customers get an intuitive yet easy-to-use UI that guides them through the selection and purchase of their favorite fish. The platform also helps find nearby brokers and pet stores.

Buyers can switch to a seller account at any point in time and start listing down their offerings for sale. There are various membership plans that a seller can choose from, depending upon his sale volume.

Creative Designs


Technical Architecture


Leader Of The Effort


Sanjeev Verma

Exp: 20+ Years

Subject Matter Expert

Sanjeev Verma has been actively conceptualizing and creating software solutions for the past 20 years in the IT domain. He has worked on technical leadership positions with Marriott Vacations, Disney, MasterCard, Statefarm, and Oracle. He has been a key player in developing, implementing, and monitoring Digital Solutions ranging from IoT solutions & products, Mobile and Web Development, and Digital Marketing to Full Stack Development and CMS solutions.

Why Biz4Group

Trusted Advisors

Skilled Developers for Deployment

Collaborative efforts of Subject matter Experts

On time delivery ensuring Desirable Outputs

Distinctive Quality

Offering exemplary code quality

User-friendly UI/UX

Prioritize client expectation

Continuous Assistance

24/7 Technical Support

Post Delivery Consultation

Continuous Server Monitoring

DB Clean Up

Cost Effective Customer Support Plans

Going Above & Beyond


Business Benefits

  • The developed platform has received a great response from the target region.

  • The client was able to scale up his business beyond his existing network of customers and vendors.

  • Major cost-saving due to easy inventory, orders, and payment management.

  • The platform increased the client’s order processing capacity by up to 28% in the first week of launch.

  • The platform recorded an amazing Upsell and repurchase ratio.

Why We Use Reusable Technical Components

  • Efficiency: Reusable components help us save development efforts and deploy the application faster and for less cost.

  • Consistency: With the primary functions being consistent, we get greater control and scalability of the app.

  • Proven Codebase: Various developers have used the code many times, making the functionality already proven in the field.


Role As Trusted Advisor

  • Facilitating value-added artifacts like Architecture diagrams

  • Design Guidelines

  • Regular Status reports

  • Review calls

  • Best Coding practices and test cases

  • Advance Deliveries

  • Regular inputs for Product Enhancement

  • Post-deployment technical support

  • Consultation

Cost Low

  • With plug and play components and reusable technical modules, we bring down the overall development cost by substantial margins.


Development Life Cycle


Tech Stack


Client Testimonial

tankbroker-quote tankbroker-quote

"Worked With Shefali building a full stack multi vendor e-com platform. Communication is great, easy to get a hold of the team and relay what is needed. Will continue working with Shefali and Bi4group in building out the platform. Project finished on budget and site was built out on time despite global pandemic issues."

Jared, Tank Broker