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Why is Interactive Prototyping so crucial in web and mobile app development?

Website design and interface are crucial to consider, especially in today's highly competitive business world where online engagement is synonymous with higher profits. An intuitive and engaging UI has become somewhat necessary for businesses looking to gain a competitive lead across their target regions.

An appealing website design is essentially the building block to a great user experience, and therefore businesses should invest profoundly in areas like UI and UX. The website interface must be designed to keep the users engaged throughout their journey and stir up a potential sale if possible. At Biz4Group , a seasoned team of UI/UX designers helps create a delightful web experience that keeps the users intrigued throughout their journey. An excellent interface and simplistic navigation help in sales conversion, thus inciting better revenue and profit streams.

How can design prototyping improve customer experience?

Prototyping in design helps deliver quick and effective results while providing for "real world" testing and constant improvement. From a business point of view, prototyping helps detect potential issues within the functional flow. This can save a great deal of investment, especially during the later stages of product development. The subsequent phases of project development are greatly simplified with the incremental enhancements carried through iterative cycles during the design phase.

Design prototypes can serve as a medium for a business owner to better understand the project's look and feel and suggest any potential changes way before the actual development. It acts as a verification standard for complex workflows and business-specific functionalities. Also, by roping in a small group of target audiences, enterprises can test the project's utility at the end-consumer level.

Wireframes vs Interactive prototypes

There are two major frameworks or tools used to communicate the scope and structure of a website/ web app when it comes to web design. Being the most popular choice, a wireframe is a simple layout that shows each functionality's flow and specific purpose. Ideally, it is non-interactive, static and resembles a page schematic of any particular project. Even an end-user can understand the basic workflow and structure of a web app just by looking at a wireframe. For a UI designer, wireframe is simply a low-level depiction of the project scope and goals.

On the other hand, a prototype is designed to deliver an interactive experience to the end-user. The responsive design allows the user to understand functional interactions in a much detailed and comprehensive way. The experience is very close to using the actual web app. At Biz4Group, the UI/UX team creates an Interactive prototype for each project, regardless of the size or type. These are clickable prototypes based on the client's vision. Creating high-fidelity, interactive prototypes ensures that the project's functionalities and its look and feel complement the business-owners idea and requirement.

Adobe XD - the best tool for designing interactive prototypes

The web designers at Biz4Group promote the use of Adobe XD because of its ease-of-use and feature-rich tools panel. It is one of the best tools for vector-based UX design, especially for web and mobile apps. Designers also get access to countless built-in component libraries for popular UI elements. Using the built-in features, a designer can easily define a user journey specific to the web app and create functional mockups for early evaluation of project goals.

Advantages of creating interactive prototypes using Adobe XD:

  • The tool is specifically developed to help UI/ UX designers to create responsive screen designs for web and mobile apps. There are utility tools specific to wireframe and prototype designing that help manage projects of any scale efficiently. The entire process of design enhancement and feedback loop is greatly simplified, and the complexities are reduced by several notches.

  • Our team of UX designers prefer the use of XD platform for its knack for quick and efficient screen designs. The available tool kit and the component libraries help designers create engaging and detailed IPs (interactive prototypes) without losing the agility and consistency of the design quality.

  • The platform is relatively easy to use with its minimalistic yet highly functional interface.

  • For an agile development team, designing interactive prototypes can save a significant number of efforts as all the requirements and interactions are already clarified way before the actual development phase.

  • Unlike popular design tools, XD's cross-platform compatibility and availability of several plugins & stock libraries is second to none.

  • During design improvements, functional edits and enhancements are quite simplified. Designers just need to add new functionalities and update the existing link shared with every individual involved in the particular project.

To wrap it up

The use of interactive prototypes has helped the designers at Biz4group greatly emphasize the quality of deliveries and create an experience beyond conventional norms. For collaborative teams working across various geographics, it can be quite challenging to create a design prototype that can be aesthetically impressive and functionally faultless. However, at Biz4Group, it is a standard practice to create responsive prototypes. This helps us understand the functional requirements and bring in necessary inputs to streamline app development. Are you looking to build your business web app? Reach out today for a free consultation session from our experts!


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