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Have you ever seen some very promising sportsbooks struggle to hit revenue targets? The answer begins with technology. The global sports betting market is booming. In 2025, it reached more than USD 112 billion in total revenue and is expected to grow steadily through 2035 according to recent market forecasts.
These figures highlight one clear fact: competition is fierce and only the most strategic platforms will win.
Operators today are racing to build smarter products. Players expect fast odds, personalized experiences, and secure platforms that keep them coming back. That trend is pushing businesses toward AI sports betting platform development that can deliver real-time pricing, dynamic user engagement, and smarter risk management. Those capabilities are becoming the table stakes for success and are central to effective AI sports betting software development company selection.
But technology alone does not create winners. Selecting the right AI sportsbook software development company affects time to market, regulatory compliance, and revenue outcomes. Identifying the right AI sports betting software company matters if you want a platform that performs reliably and scales with demand.
This blog will help you answer how to choose the best AI sportsbook software development company for revenue driven platforms. Through clear evaluation criteria, practical questions, common pitfalls, and real insights, you will gain clarity on vendor selection that leads to better outcomes and faster growth.
Read on to build a platform that competes and wins.
Before choosing an AI sports betting software development company, you need clarity on one thing. What exactly does AI do inside a sportsbook?
Many vendors throw around technical terms. Few explain how those technologies translate into revenue, retention, and risk control. Understanding this difference is critical in AI sports betting software development company selection.
Let’s break it down in practical terms.
Traditional sportsbooks rely on rule-based systems. These systems follow fixed logic. They react after the market shifts.
Modern AI sports betting software works differently.
It processes historical performance, live match data, player conditions, betting patterns, and external variables simultaneously. The result is dynamic odds optimization that protects margins in real-time. This is one of the key factors to consider when choosing AI sportsbook development company expertise.
Revenue Impact
If you are exploring how to use AI for sports betting, the real advantage lies in predictive modeling and continuous recalibration.
So, no, AI does not replace sportsbook strategy. It strengthens it with precision.
Acquiring users is expensive. Retaining them determines profitability.
AI driven sports betting platforms analyze:
With this data, platforms personalize offers, limits, and experiences. This level of intelligence often separates the best AI sports betting software development companies from average vendors.
Here is how that translates into business outcomes:
|
AI Capability |
Business Benefit |
|---|---|
|
Behavior prediction |
Increased lifetime value |
|
Smart bonus allocation |
Reduced bonus abuse |
|
Segmented promotions |
Higher engagement |
|
Churn forecasting |
Proactive retention |
Operators who invest in AI product development services build ecosystems that evolve with user behavior. When identifying the right AI sports betting software company, personalization capability should be a major evaluation factor.
Retention is not accidental. It is engineered.
Live betting is fast. Your system must be faster.
Modern platforms depend on:
This is where advanced AI sports betting solutions separate themselves from generic development companies. Selecting the right AI sportsbook software development company means ensuring real-time analytics are deeply integrated into the trading infrastructure.
A high performing platform processes millions of data points per minute during peak events. It must remain responsive, stable, and accurate.
To understand how AI capabilities translate into real business value, consider our work on Quick Start Bets.
This next generation NHL analytics platform was built for speed, clarity, and actionable insights.
The challenge was clear. Fans and analysts needed a centralized system that combined real-time odds, historical performance, and bet tracking in one intuitive dashboard.
Here is how we approached it.
Core Capabilities Delivered
Why This Matters for Revenue Driven Platforms
The architecture prioritized performance optimization and scalable backend infrastructure. This ensures reliability during high traffic game days.
For operators looking to select the right AI sports betting software development company, this kind of execution demonstrates domain depth, not surface level AI branding.
Every sportsbook faces exposure risks. Without intelligent monitoring, losses escalate quickly.
Modern AI powered systems identify:
They flag risks in seconds, not hours. This capability is essential when selecting the right AI sportsbook software development company for highly regulated markets.
Companies that hire AI developers with sportsbook experience gain an edge in building proactive defense mechanisms.
Risk control directly protects gross gaming revenue. And in highly regulated markets, strong monitoring systems support compliance and audit readiness.
AI in sports betting platforms influences pricing, personalization, analytics, and risk management. It connects user behavior with operational intelligence.
When evaluating a potential development partner during AI sports betting software development company selection, you should ask:
Are they implementing AI features as marketing add-ons, or are they architecting systems where intelligence sits at the core?
The answer determines whether your platform competes or dominates.
Platforms using predictive pricing and behavioral analytics report up to 30% higher retention and stronger betting frequency during peak events.
Build Smart with Biz4GroupSelecting the right AI sportsbook software development company is a boardroom decision. It affects capital allocation, regulatory exposure, platform stability, and revenue performance for years.
A vendor builds features.
A strategic partner builds revenue infrastructure.
Before diving into evaluation criteria, let’s understand what is truly at stake.
Many operators focus on launch timelines and initial development cost. Few analyze the long-term operational consequences. This is where poor AI sports betting software development company selection creates hidden liabilities.
Here is how the wrong choice impacts business performance:
|
Decision Area |
Short-term Thinking |
Long-Term Consequence |
|---|---|---|
|
Architecture |
Fast build, minimal scalability |
Platform crashes during peak events |
|
Compliance |
Basic licensing awareness |
Regulatory penalties and expansion delays |
|
AI Capability |
Surface level analytics |
Poor retention and margin erosion |
|
Data Handling |
Single feed dependency |
Inaccurate odds and exposure risk |
|
Support Model |
Project based delivery |
No optimization after launch |
If you are serious about building a sports betting platform like BetDEX, infrastructure decisions must support sustained traffic growth and competitive markets.
AI sports betting software touches every revenue lever.
A development company experienced in enterprise AI solutions understands how to integrate predictive models into core betting workflows rather than layering them on top. This distinction becomes central when identifying the right AI sports betting software company.
Strong AI integration ensures:
Operators who prioritize AI automation within trading, customer support, and compliance operations reduce manual costs while improving accuracy. This is how the best AI sports betting software development companies protect margins while scaling volume.
Technology choices shape gross gaming revenue.
Regulation in sports betting is complex and state specific. Businesses that ask how can I select a top AI sports betting development partner must examine regulatory foresight.
Before entering new regions, operators must evaluate sports betting regulations across US states and ensure technical systems support reporting, audit logs, and responsible gaming features.
An experienced AI sports betting software development company anticipates:
This proactive approach speeds expansion and reduces legal exposure. Selecting the right AI sportsbook software development company ensures regulatory architecture is built into the system from day one.
To understand how the right development approach influences performance, take a look at this project of ours.
The goal was ambitious. Build a real-time sports betting platform for major global league games including MLB, CFB, and NFL. It had to handle high traffic, dynamic pricing, and live updates without lag.
The challenge involved processing real-time game data through socket integration while maintaining seamless user synchronization.
Here is what we delivered:
The architecture was designed for reliability during peak events. That means no slowdowns when users flood the platform during high profile games.
From a business perspective, this translates into:
When executives evaluate the cost to develop AI sports betting app like Rithmm, they often overlook performance engineering. This platform demonstrates why scalability planning directly protects revenue.
A generic developer can replicate a white-label sports betting platform. A specialized AI sports betting software development company builds adaptive systems.
Here is the distinction:
|
Vendor Approach |
Strategic AI Partner Approach |
|---|---|
|
Feature checklist delivery |
Revenue and performance modeling |
|
Static infrastructure |
Elastic and modular systems |
|
Limited data intelligence |
Predictive and behavioral analytics |
|
Project closure after launch |
Ongoing optimization and scaling |
If your objective is market leadership, the partner must think beyond launch day. They must understand how top US betting apps rely on multiple sports data providers to maintain accuracy and competitiveness.
They must be able to architect advanced systems such as a sports betting AI agent that continuously learns from user interactions and market fluctuations.
Choosing the right AI sports betting software development company determines:
AI sports betting software development company selection is strategic, financial, and operational.
In the next section, we will break down the exact evaluation criteria you should use to identify a partner capable of building revenue driven platforms that perform under pressure.
Now that we understand why vendor selection affects profitability, the next logical step is evaluation.
Choosing an AI sports betting software development company requires structured thinking. Not impressions. Not promises. Not portfolios alone. Businesses that ask how to choose the best AI sportsbook software development company must assess technical depth, domain maturity, and long-term scalability.
Below are the core criteria decision makers should assess before committing capital.
Sports betting software development demands domain specific expertise.
A qualified partner must understand odds feeds, risk exposure, player lifecycle, bonus logic, and regulatory reporting. They should have hands-on experience building a sports betting website that performs under live traffic.
If you are planning a sports betting app MVP, your development partner should be able to architect lean systems that scale later without rewriting the core. Businesses that want to select the right AI sports betting software development company should prioritize execution experience over marketing claims.
The difference between general development and betting focused development becomes clear in execution.
|
General Development Firm |
Sports Betting Software Specialist |
|---|---|
|
Focus on UI and features |
Focus on trading logic and risk |
|
Static backend design |
Real-time event processing |
|
Limited compliance awareness |
State and jurisdiction aware systems |
|
Standard analytics |
Betting specific performance metrics |
Experience shortens the learning curve and reduces expensive trial and error.
An AI sports betting software development company must demonstrate advanced data capabilities. Surface level dashboards do not qualify.
Ask how they approach:
|
AI Capability |
Revenue Impact |
|---|---|
|
Predictive risk modeling |
Margin protection |
|
Personalization engines |
Higher retention |
|
Smart automation |
Lower operational cost |
|
Behavioral analytics |
Increased lifetime value |
A capable partner connects AI engineering directly to revenue outcomes. This is a defining factor in AI sports betting software development company selection.
Sports betting platforms experience traffic spikes during playoffs, finals, and high-profile events.
Your AI sports betting software must scale instantly.
A qualified development partner should design systems with modular architecture, optimized databases, and high availability deployment. Strong web development practices must align with trading infrastructure.
Performance engineering determines whether your platform survives peak traffic or collapses under pressure.
|
Architecture Element |
Why It Matters |
|---|---|
|
Microservices design |
Independent scaling |
|
Load balancing |
Traffic stability |
|
Data caching |
Faster odds updates |
|
Real-time pipelines |
Accurate live betting |
Reliability builds trust. Trust increases betting volume.
Also read: How to develop a sports betting platform like Outlier.Bet?
Revenue growth is tied to usability.
A sportsbook may have strong analytics, but if navigation feels confusing, users leave. That is why UI/UX design plays a strategic role in sports betting software development.
A strong partner integrates intuitive bet slips, clear dashboards, and frictionless onboarding.
User experience impacts:
If your long-term goal includes launching a sports betting affiliate website or scaling to enterprise level, user experience must align with brand positioning and performance expectations. Businesses looking to choose the right AI sports betting software development company must evaluate usability as seriously as backend engineering.
Technology attracts users. Experience keeps them.
Also read: Top 15 UI/UX design companies in USA
A development company should understand how sportsbooks generate revenue.
If they cannot explain how do AI sports betting apps like FanDuel make money, they may not understand margin strategy deeply enough. Selecting the right AI sportsbook software development company means choosing a team that aligns engineering with revenue logic.
Revenue in betting platforms typically comes from:
The technical system must align with monetization logic from day one.
|
Monetization Model |
Required Technical Support |
|---|---|
|
Commission on bets |
Real-time fee calculation |
|
Premium analytics |
Tiered access management |
|
Subscription plans |
Billing system integration |
|
Affiliate programs |
Tracking and reporting modules |
When monetization planning is aligned with engineering, platforms grow sustainably.
Sports betting markets evolve rapidly. New regulations emerge. Player expectations change. Competitors innovate.
Your AI sports betting software development partner must offer continuous improvement plans, not one time delivery. Businesses that ask how can I select a top AI sports betting development partner should examine long-term commitment models.
That includes:
For early stage founders, MVP development services can accelerate market entry. For enterprise operators, long-term optimization ensures sustained competitive advantage.
Also read: Top 12+ MVP development companies in USA
Evaluating an AI sports betting software development company requires structured analysis across domain expertise, AI capability, architecture strength, user experience, monetization alignment, and post launch commitment.
The right partner blends strategy with execution.
System rebuilds, downtime, and compliance delays can inflate costs by 2x to 3x within the first 18 months.
Talk to Biz4Group's ExpertsBy this stage, you understand the stakes. You know what strong evaluation criteria look like. Now comes the decisive moment.
Before you select the right AI sports betting software development company, you need clarity.
Not marketing slides. Not polished demos. Clear, measurable answers.
The following questions help you separate strategic partners from short-term vendors.
Live betting thrives on speed. Milliseconds influence odds movement and exposure risk.
Ask the company how they validate incoming data feeds.
Ask how they manage synchronization across user sessions.
Ask how they prevent stale data from reaching bettors.
A serious sports betting software development company should explain their approach to:
If their answer sounds generic, that is a red flag.
Every sportsbook carries risk. The question is how intelligently that risk is managed.
An experienced AI sports betting software development company should describe:
Ask for practical examples. Not theoretical descriptions.
You want evidence of controlled trading logic that adapts to market behavior without compromising profitability. This is a defining step when selecting the right AI sportsbook software development company.
Expansion across states or international markets demands architectural foresight.
Ask how the platform accommodates:
A partner who thinks globally from the start reduces rework later. Scalability includes legal adaptability. Businesses that wonder how can businesses find reliable AI sportsbook developers should carefully assess expansion readiness.
Technology alone does not define success. Performance metrics do.
Request clarity on the KPIs they recommend tracking, such as:
|
KPI Category |
Why It Matters |
|---|---|
|
Bet conversion rate |
Indicates UX efficiency |
|
Average bet value |
Reflects user confidence |
|
Session duration |
Signals engagement strength |
|
Churn rate |
Highlights retention gaps |
|
Operational downtime |
Impacts revenue directly |
An advanced AI sports betting software development company should outline how analytics dashboards support executive decision making. If they cannot articulate measurable business metrics, reconsider.
This is especially important for businesses evaluating the best AI sports betting software development companies.
Sports betting platforms handle sensitive financial and personal data.
Ask detailed questions about:
Security lapses can damage reputation overnight. Strong technical defense safeguards long-term brand equity and strengthens your AI sports betting software development company selection decision.
Technology evolves quickly. Betting behavior evolves even faster.
Ask how the platform accommodates:
A forward-looking AI sports betting software development company designs systems that evolve without full rebuilds. Future readiness protects your capital investment and is a major factor to consider when choosing AI sportsbook development company expertise.
This question is often overlooked.
Clarify:
Full ownership ensures operational independence and long-term control. Businesses that aim to identify the right AI sports betting software company should never skip this discussion.
The right questions reveal operational maturity. When evaluating an AI sports betting software development company, your goal is to uncover depth, foresight, and accountability.
Clear answers demonstrate strategic thinking. Vague responses signal risk.
In the next section, we will examine common mistakes businesses make during the selection process and how to avoid costly missteps.
Also read: Top 14 sports betting software development companies in the USA
Over 60% of sportsbook delays stem from unclear technical scope and weak partner alignment before development begins.
Get in Touch with Biz4Group Today
Even experienced operators make preventable mistakes when selecting an AI sports betting software development company. The excitement of launching a new sportsbook or scaling into new markets often overshadows deeper due diligence.
If you are serious about how to choose the right AI sports betting software development company, avoiding these errors is as important as applying the right criteria.
Below are the most common errors, along with practical ways to avoid them.
Many founders compare proposals and select the lowest quote.
Lower upfront cost often means compromised architecture, limited scalability, minimal testing, and reduced post launch support. This is one of the most common failures in AI sports betting software development company selection.
How to Avoid It
A professional software development company focuses on building systems that generate revenue over years, not weeks.
Ambitious operators sometimes try to launch a fully loaded platform from day one. This increases risk and capital exposure.
A phased approach such as sports betting website MVP development allows you to validate betting flows, test user acquisition strategies, measure early engagement metrics, and adjust pricing logic.
How to Avoid It
Smart MVP execution reduces financial exposure while accelerating learning.
Sports betting revenue depends on activity. If the platform lacks engagement features, users lose interest.
Many businesses underestimate the importance of social interaction, gamification, and community-driven elements. The best AI sports betting software development companies understand behavioral psychology alongside system architecture.
How to Avoid It
Our work on this project illustrates how engagement fuels growth.
The platform was built as a social betting app for sports enthusiasts who wanted a more interactive wagering experience. It combined real-time game scores, AI-recommended betting suggestions, and peer-to-peer wagering in one unified system.
Key elements included:
This approach shifted betting from a transactional activity to a community-driven experience.
When evaluating an AI sports betting software development company, assess whether they understand behavioral engagement or only technical delivery.
Sports betting platforms depend on accurate and synchronized sports data. Many companies assume data integration is straightforward.
In reality, live data feeds, updates, and synchronization across devices require specialized engineering. This is a critical factor to consider when choosing AI sportsbook development company expertise.
How to Avoid It
Technical depth determines whether your platform operates smoothly during high profile events.
Some operators focus solely on launch milestones.
After deployment, they discover they need continuous upgrades, compliance adjustments, and performance optimization. Poor long-term planning weakens AI sports betting software development company selection outcomes.
How to Avoid It
An AI sports betting software development company should act as a long-term growth partner.
Technology and monetization must work together. Platforms that lack structured revenue modeling struggle to scale. This is where many founders fail when trying to select the right AI sports betting software development company.
How to Avoid It
Strategic alignment between business objectives and technology architecture separates thriving sportsbooks from stagnant ones.
Avoiding these common mistakes protects capital, accelerates growth, and strengthens competitive positioning. AI sports betting software development company selection requires discipline, foresight, and a clear understanding of long-term goals. The right partner sees beyond code and focuses on sustainable revenue ecosystems.
In the next section, we will explore how the right development partner directly accelerates revenue growth and market dominance.
Nearly 45% of new betting platforms require major rework within two years due to poor architecture planning.
Build It Right from Day One with Biz4Group
When executives ask how to choose the right AI sports betting software development company, the conversation often centers on features.
The real discussion should center on growth velocity.
Selecting the right AI sportsbook software development company directly impacts how quickly revenue compounds, how efficiently operations scale, and how confidently leadership invests in expansion.
Let us break this down.
Speed matters in competitive betting markets. But rushed systems create instability.
When businesses choose the right AI sports betting software development company, they gain structured product roadmaps, validated sprint cycles, and optimized deployment workflows. This shortens time to revenue without creating technical debt.
|
Business Objective |
Impact of Strong AI Sports Betting Software Development Company Selection |
|---|---|
|
Reduce time to launch |
Streamlined architecture planning and release cycles |
|
Enter new leagues quickly |
Modular betting engine adaptability |
|
Capture seasonal demand |
Rapid feature rollouts aligned with event calendars |
|
Minimize launch risk |
Structured QA and load simulation processes |
The right AI app development partner builds betting platforms that launch efficiently while maintaining performance integrity.
Revenue acceleration begins at onboarding.
The best AI sports betting software development companies focus on frictionless registration flows, intelligent onboarding paths, and optimized deposit funnels.
When you select the right AI sports betting software development company, you benefit from conversion optimization strategies embedded within system design.
|
Growth Lever |
Revenue Effect |
|---|---|
|
Smart onboarding workflows |
Higher registration completion |
|
Predictive deposit prompts |
Increased first time deposits |
|
Adaptive user journeys |
Improved bet placement rates |
|
Behavioral nudges |
Stronger engagement frequency |
Conversion engineering compounds revenue faster than traffic acquisition alone.
Revenue growth does not stop at initial bets.
Businesses that identify the right AI sports betting software company can implement structured upsell systems that promote premium analytics, advanced dashboards, or exclusive betting pools.
These monetization layers operate quietly in the background, guided by user behavior modeling.
|
Monetization Layer |
Revenue Acceleration Outcome |
|---|---|
|
Premium insights access |
Subscription revenue streams |
|
Tiered user accounts |
Predictable recurring income |
|
Dynamic promotional triggers |
Increased betting volume |
|
Loyalty rewards programs |
Reduced churn |
Selecting the right AI sports betting software development company means your platform grows revenue per user, not only total users.
Growth without margin control leads to volatility.
When you think “how can I choose the right AI sports betting software development company”, you should examine operational cost management.
An experienced partner integrates automation across settlement processes, reporting, and customer interaction workflows. This reduces overhead while maintaining accuracy.
Operational efficiency strengthens net revenue by:
Margin discipline is a silent growth multiplier.
Investors evaluate platform scalability, technical resilience, and data ownership.
When selecting the right AI sportsbook software development company, businesses build assets that increase valuation.
|
Strategic Asset |
Long-Term Benefit |
|---|---|
|
Proprietary betting algorithms |
Competitive differentiation |
|
Data ownership and analytics layers |
Higher enterprise valuation |
|
Modular expansion capability |
Easier geographic scaling |
|
Documented system architecture |
Investor confidence |
Identifying the right AI sports betting software company strengthens both short-term profitability and long-term enterprise value.
Markets reward originality.
How can you find the best AI sports betting development company? Look for partners who build innovation into product roadmaps. Whether through intelligent bet builders, contextual insights, or automated trading enhancements, innovation increases user stickiness.
Businesses that select the right AI sports betting software development company avoid commoditized platforms and instead create distinct brand experiences.
Revenue acceleration is not accidental. It results from disciplined AI sports betting software development company selection.
To choose the right AI sports betting software development company, decision makers must think beyond coding capability. They must evaluate strategic alignment, operational design, growth planning, and capital efficiency.
To help you, we already have the best partner’s name for you.
In a market where precision determines profitability, execution separates contenders from leaders. Biz4Group LLC is a USA-based technology powerhouse that builds high performance, revenue focused sportsbook ecosystems for ambitious operators and enterprise gaming brands.
We are a specialized AI sports betting software development company with deep expertise in predictive systems, real-time architecture, behavioral analytics, and scalable betting infrastructures. Our strength lies in combining strategic consulting with advanced engineering.
We understand betting economics.
We understand trading risk.
We understand regulatory frameworks.
And we translate that understanding into powerful systems that operate smoothly under real world pressure.
We also provide robust sports betting API integration services that connect sportsbooks with high quality sports data providers, payment gateways, identity verification systems, and third party compliance modules. These integrations are handled with precision to ensure low latency performance and uninterrupted user experiences during high volume live events.
When businesses evaluate best AI sports betting software development companies in the USA, they look for credibility, specialization, and results. Biz4Group delivers on all three. Our portfolio demonstrates scalable betting platforms, social wagering ecosystems, and analytics rich sportsbook solutions that meet the demands of modern bettors and executive stakeholders alike.
If you are serious about choosing the right AI sports betting software development company in the USA, partner with a team that builds for dominance. Partner with Biz4Group.
Choosing the right AI sports betting software development company is one of the most strategic decisions a sportsbook operator will ever make. The difference between a platform that survives and one that dominates lies in architecture, intelligence, scalability, and long-term execution. Businesses that take a structured approach to AI sports betting software development company selection position themselves for sustained growth in an increasingly competitive market.
The sports betting industry rewards precision, speed, and innovation. Operators who carefully select the right AI sportsbook software development company gain stronger margins, better user retention, smarter automation, and future ready systems. Identifying the right AI sports betting software company is not about features alone. It is about building a technology foundation that compounds revenue year after year.
Biz4Group stands at the forefront of this transformation. As a trusted AI development company, we combine strategic thinking with advanced engineering to deliver sportsbook platforms engineered for performance and expansion. Our USA-based expertise, deep betting domain knowledge, and AI specialization empower businesses to launch with confidence and scale with clarity.
So, connect with Biz4Group today and turn your vision into a revenue generating reality with us.
Yes. A well-designed AI sports betting solution can integrate with existing trading engines, payment processors, CRM tools, and analytics platforms. However, integration complexity depends on legacy architecture and data structure compatibility. Early technical audits help determine the feasibility and cost of integration.
Transparency involves maintaining clear audit trails, explainable decision logic, and structured reporting mechanisms. Reputable development partners build systems that log AI model behavior, track adjustments, and support compliance reviews. This approach protects both operators and users from disputes.
Data ownership significantly impacts long-term business value. Proprietary betting data, user behavior analytics, and predictive models become strategic assets over time. Clear agreements on data access, storage, and usage rights should be established before development begins.
Startups can compete by focusing on niche sports, personalized user experiences, advanced analytics tools, or community-driven engagement models. Agile development and targeted feature differentiation often allow smaller platforms to capture specific market segments effectively.
Launching globally requires careful planning around licensing, taxation, currency handling, and local compliance. While technology can be designed for global scalability, regulatory approvals vary by region. Many operators expand in phases after validating performance in initial markets.
Ongoing maintenance for AI sports betting software typically ranges between $5,000 and $20,000 per month, depending on platform scale, traffic volume, and integrations. This usually covers cloud hosting, data provider fees, AI model updates, security patches, compliance adjustments, and ongoing technical support. Larger, high traffic sportsbooks often fall toward the higher end of this range.
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